Equipment

The Titleist EXP•01 is the newest ball from the No. 1 ball company in golf, but the funny thing is you might not have a chance to buy it and it might not ever see the light of day again. At least not by that name anyway. Fact is, the company really doesn’t want you

The Srixon Soft Feel Brite is an extension of the brand’s low-compression two-piece Soft Feel ball. It’s also a reflection of a growing shift in the perception of golf balls with colors other than white. The Soft Feel Brite, which will now be part of the 11th generation of the Soft Feel franchise, employs the

We are lucky to have two of the most knowledgable golf gearheads in our office. And they are sharing their knowledge with you. Golf Digest’s equipment editors, Mike Stachura and E. Michael Johnson, have covered the golf equipment business for decades, and there are few who know the equipment industry better. We’ve asked them to

The Titleist TruFeel may not garner all the headlines that the company’s flagship Pro V1 franchise gets for all its success on the world’s professional tours, but the low-compression two-piece ball aimed at moderate swing speed golfers shares one important element with the Pro V1 franchise: Both balls are developed with extensive input from the

Q: I heard about an LPGA Tour pro who sucks on lemons when she gets stressed out while playing. Is this true? Does this actually have a calming effect on people? —Carlos Watson, Indianapolis A: Strange but true. When the going gets tough, Nanna Koerstz Madsen, a 24-year-old from Denmark, likes to chomp down on

Nothing against your neighborhood golf store, but our experts are the most knowledgable golf gearheads around. Golf Digest’s equipment editors, Mike Stachura and E. Michael Johnson, have covered the golf equipment business for decades, and there are few who know this space better. We’ve asked them to answer your questions in a weekly equipment round-up.

The Majesty Royale line of woods and irons may not be on your equipment watch list. Thousand-dollar drivers and $500 irons (per club) might not be aimed at the meat of the U.S. golfing market, it’s true. But it’s also clear the Tokyo-based company believes there’s an opportunity. Consider this: Founded in 1971 under the

Tour pros are better than average golfers in just about every way, but they really separate themselves with the driver and wedge. Tour pros are about a football field longer off the tee than average golfers, according to stat-tracking data from the Arccos GPS app. They also hit the fairway 62 percent of the time

The Honma XP-1 lineup of woods and irons may live in the world of game-improvement with their draw-biased woods and multi-material irons and lightweight graphite shafts. But apparently Justin Rose, the former world No. 1 who is the company’s leading tour player, thought they looked good enough for him. According to Chris McGinley, Honma’s vice

Professional golfers are a pampered bunch. Between equipment manufacturers and tour trailers, players have access to every club imaginable—often before equipment is even available at retail. Some players, however, are perfectly content to stay away from the latest and greatest, opting instead for familiarity over technological superiority. Here are seven players who might that philosophy

The Cleveland Launcher family of irons and hybrids drew their inspiration from desperation, specifically the desperation of average golfers with their relative lack of success hitting shots toward the green. According to data Cleveland’s engineers have studied, from 150-200 yards, average golfers are only hitting the green 15 percent of the time from the rough,

We all have those shots. Your contact is as good as any shot you’ve hit all round, but the result might not be as good as impact felt. Somewhere internally, you make a mental note about achievement, but you likely forget about it by the time of your next round. Now there’s an app for